projects
designing digital products focused on clarity, behavior, and meaningful user decisions.
A brand and ecommerce redesign focused on making a complex, high-consideration purchase easier to understand — from product discovery to indicative pricing and qualified leads.
An MVP exploring how fashion ecommerce can turn natural-language intent into relevant product recommendations through conversation, context and real catalogue data.
A UX exploration of how product discovery and product information could better support decision-making in fashion ecommerce.
Reducing friction. Improving focus through design.